2 Crows Brewing Co.
Since 2017, I’ve been working with 2 Crows Brewing Co. designing the labels for their canned and bottled beers. I started off designing their small batches of somewhat experimental beers. They weren’t the core line up, a few thousand cans of one-and-done interesting beers to be sold out of their taproom, and as the business relationship progressed, I was given the opportunity to redesign their entire lineup. Which now consists of a core lineup of classics that can be found across Canada, well-distributed seasonal beers, small batch taproom exclusive releases, collaboration beers with other breweries across North America, and a separate brand under the 2 Crows name (see the AC post for info on that one!).
When I started the label redesign process, the goal was to visually unite the core lineup (which was very strongly branded) and the small batch lineup (which were more decorative designs that were subtly branded). We refreshed the layout of the core label, and added room to incorporate artwork like we had in the small batch series.
The artwork featured on the cans is usually geometric, abstract, colourful, and dances a line between modern flat illustration and retro 80s/90s graphic design. It’s a style that the owners and employees enjoy, and influenced their logo and taproom design. 2 Crows has a very welcoming and community minded ethos, making beer and a space to enjoy it that is open to everyone and anyone. We want to always express this attitude through positive artwork and design with a welcoming feel, pleasant colour, and just good energy that brings a smile to your face.
Over the years I’ve put together over 150 labels for 2 Crows Brewing Co. and I’m forever grateful for this long and wonderful relationship, and I couldn’t be happier with what I see stocking their shelves!
Head over to 2 Crows website to browse their beers and merch. They ship all across Canada, and if you’re lucky enough to live in Halifax, swing by their taproom for a pint!